January 13, 2021
ST. PAUL, Minn.–(BUSINESS WIRE)–Spineology Inc., an innovator in anatomy-conserving surgery, announces spine industry sales and marketing leader Matt Cronin has joined the company as the Senior Vice President of Sales.
Cronin has significant industry experience and was most recently the Senior Vice President of Sales and Marketing for the Americas at joimax, where he developed and led a team introducing novel endoscopic spinal decompression systems into the U.S. market. Prior to leading the sales and marketing teams at joimax, Cronin held leadership positions in Stryker Corporation’s spine and orthopedics divisions. He has a distinguished record of success in positioning medical device organizations to achieve sustainable growth.
“Matt’s extensive experience in the endoscopic spine and spinal implant markets will greatly aid in leading commercialization efforts across our entire product portfolio,” said John Booth, Spineology CEO. “His breadth of experience working with new and novel technologies will be especially synergistic with Spineology’s recently granted OptiMesh® expandable implant and our OptiLIF® procedure.”
“Minimally invasive spinal procedures have been gaining popularity in the U.S. Matt’s endoscopic experience will be a great addition to the team as we roll out the OptiLIF procedure in the U.S.,” said Dan McPhillips, Spineology Vice President of Marketing and Medical Education.
“I am honored to join a company so focused on conserving anatomy during spine surgery. I look forward to working with an ambitious and eager team in anticipation of launching OptiLIF. The experiences I had with surgeons at joimax, and what I anticipate with Spineology, lead me to believe this industry is ready for the next evolution toward improving patient care,” Cronin said. “What a great time to join Spineology.”
About Spineology Inc.
At Spineology, we are dedicated to transforming spine surgery by providing innovative, anatomy-conserving technologies for surgeons and their patients. Our proprietary mesh technology is used in the OptiMesh and Duo implants, which expand in three dimensions to create large footprints and allow placement of anatomy-conforming interbody fusion devices through very small incisions. This technology preserves spinal anatomy, increases procedural efficiency, and accelerates patient recovery. Learn more at spineology.com.
John J. Booth, Chief Executive Officer