ChoiceSpine™ Announces Changes in Key Growth Leadership Positions


ChoiceSpine LLC, a privately-held spinal device manufacturer based in Knoxville, TN, today announced several executive leadership changes designed to grow the company’s expertise, deepen its knowledge base, and drive sales growth.

The following changes and new additions have been made in the sales and marketing teams.

  • KC Gilbert promoted to Senior Vice President of Strategic Partnerships;
  • Keith Clements hired as Vice President of Sales; and
  • Ron Moore hired as Senior Director of Marketing.

KC Gilbert ’s promotion to Senior Vice President of Strategic Partnerships expands his current marketing and surgeon education responsibilities to include: Sales Support and Asset Management, Employee Education and Training, Surgeon Relationship Management, Key Account Management, and Healthcare Institution and Distributor Contracting.

“ChoiceSpine is very fortunate to have a leader with KC’s expertise and proven track-record, which makes him an exceptional choice for this new leadership role. KC has demonstrated his strategic-thinking, management style, and surgeon relationships to be key drivers for the company’s future growth plans,” exclaimed Rick Henson and Marty Altshuler, co-founders of ChoiceSpine.

With 13 years of spinal device sales success, Keith Clements recently joined the ChoiceSpine sales team as Vice President of Sales. “We have known Keith, and respectively competed against him, for most of his previous spine sales career. Keith’s salesmanship, work ethic, and spine industry knowledge are a great fit with our corporate culture and business goals,” said Rick and Marty.

“We are excited to see what Ron Moore can do as ChoiceSpine’s Sr. Director of Marketing. His collaborative work style, creative thinking, and industry experience will energize our marketing team to continue to position the company and its product portfolios as industry leaders in the spinal surgery market,” concluded Rick and Marty.

These leadership changes and additions are aligned with the company’s long-term strategic goals and expectations of increased sales growth.

About ChoiceSpine
ChoiceSpine LLC is a spinal device company located in Knoxville, TN and is privately-held by Altus Capital Partners. The Company prides itself on providing excellent products and exceptional service to meet the needs of their customers. ChoiceSpine offers a breadth of innovative and surgeon-focused systems that are designed to be safe, efficient, and easy-to-use. By working closely with physicians and maintaining a service-focused distribution, ChoiceSpine will continue to bring technically-superior spinal products to market.

About Altus Capital Partners
Altus Capital Partners is a private equity firm that makes control investments in middle market manufacturing businesses. We believe that our exclusive focus on manufacturing provides us with a unique understanding of the opportunities and challenges faced by companies in the sector. We utilize a patient, thoughtful investment approach and seek to partner with the management teams of our operating companies to achieve growth. With offices in Wilton, CT and Lincolnshire, IL, Altus Capital Partners has completed 18 platform investments and numerous add on acquisitions since 2003. For more information, please visit http://www.altuscapitalpartners.com.

Josh Sandberg

Josh Sandberg is the President and CEO of Ortho Spine Partners and sits on several company and industry related Boards. He also is the Creator and Editor of OrthoSpineNews.

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