September 28, 2020- Noblesville, IN- Mr. Eekhof has joined Nexxt Spine as Director of Marketing with responsibility for market strategy, product management, strategic communications and immediately driving world class product launches stemming from several recent FDA 510 (k) clearances with many more in the pipeline. In this new role, Mr. Eekhof will also continue to help drive product management and cultivate brand awareness
Mr. Eekhof has over 25 years of commercial leadership experience in driving procedural and technology adoption in the global spine market. John most recently worked with Xtant Medical as a Regional Vice President where he was instrumental in the expanding the customer base and increasing revenue organically. John also held numerous commercial leadership positions at both Stryker Spine and Medtronic in global product marketing, sales and pricing and contracting.
“We are excited to have John at the helm of the Marketing Department,” states Nexxt Spine COO James Abraham. “John brings an extensive background and industry knowledge during a period of tremendous growth for the company. The team looks forward to what can be accomplished under his leadership.”
In Q4 Mr. Eekhof will oversee the commercial launch of Nexxt Spine’s ALIF and Lateral systems; adding to the company’s list of 2020 product releases.
“Nexxt Spine is a unique company in the spine market and I look forward to propelling the brand forward,” says John Eekhof. “We are just tapping into the potential the company has to offer to surgeons and distributors alike and the future is bright.”
Contact Lindsey Bockhorst for media inquiries: bockhorst@nexxtspine.com.
About Nexxt Spine: Founded in 2009, Nexxt Spine LLC is a privately held manufacturer of spinal implants and instrumentation headquartered in Noblesville, IN. Nexxt Spine manufactures their own product line therefore offering exceptional quality, American-made implants, hardware, and custom instrumentation for a range of spinal implant needs. For more information, visit www.nexxtspine.com
