Lazurite® Adds Intuitive Modern Medical Solutions as New Distributor of the ArthroFree® System
IMMS has an evaluation laboratory in its office where surgeons can try out the ArthroFree system.
CLEVELAND, February 19, 2024 –(BUSINESS WIRE)– Medical device and technology company Lazurite® today announced that it has added Intuitive Modern Medical Solutions (IMMS) as a distributor of its ArthroFree® Wireless Camera System for the state of New York except New York City.
ArthroFree is the first FDA-cleared wireless camera for arthroscopy and general endoscopy, both areas of minimally invasive surgery. The system is designed to help surgeons work with maximum dexterity and focus. Without camera-cable-related interruptions and contamination concerns, surgeons can keep their eyes on the monitor—and on their patients’ well-being.
“Lazurite is delighted to have IMMS join our growing distributor network and in-house sales team,” Lazurite President Leah Brownlee said. “They are a great fit for us with their focus on innovative new technology and coverage of New York state. As we do at Lazurite, IMMS strongly emphasizes the education and training of its team members so that they may be an asset to customers before, during, and after surgery.”
Founded by Principal and CEO Jeffrey Thomas in 2016, IMMS is based in Victor, N.Y., southeast of Rochester. The company currently has nine representatives and an offering encompassing arthroscopy and laparoscopy, extremity, as well as sports tissue and biologics, and total joint replacement. As an added benefit for surgeons and its manufacturer partners, IMMS has an evaluation laboratory in its office.
“Our manufacturer partnerships are mostly focused on emerging technologies that fit unmet needs in hospitals and surgery centers and have the potential to reduce overhead expenses, all of which makes Lazurite a great fit for us,” Thomas said.
“They are currently partnered in a study of ArthroFree with the University of Buffalo, which has a strong reputation here in western New York, and they’ve already initiated sales opportunities here with clinical evaluations and demos. The news about the availability of this novel technology in our region is spreading. We have demoed ArthroFree in our onsite lab several times already with positive feedback.”
Thomas has more than 25 years of operating room experience, beginning as a hospital corpsman in the United States Navy. He started his business career as a medical device sales associate and worked his way up to a full-line territory manager before moving into management and founding IMMS. Over that time, he has specialized in sports medicine, sports tissue and biologics, arthroscopy/laparoscopy, and total joint preservation.
Contact Intuitive Modern Medical Solutions at jeffreythomas@immsny.com.
For more information from Lazurite, contact an ArthroFree product expert at: (833) 214-2324 or contact@lazurite.co.
About Lazurite
Lazurite designs med-tech devices. Its ArthroFree® System includes the first wireless camera with FDA clearance for arthroscopy and endoscopy. Free of cumbersome camera cables, ArthroFree enables surgeons to work with maximum dexterity and focus. Without camera-cable-related interruptions and contamination concerns, surgeons can keep their eyes on the monitor—and on their patients’ well-being. Lazurite is located in Cleveland, OH (est. 2015). Its investors include more than 70 physician champions. Lazurite’s IP portfolio includes the high-efficiency Meridiem® light technology, wireless surgical camera technology, and products in development. Lazurite’s three-year vision (by 2026): Modernize 1,000 operating rooms for the wireless age. For more information, see https://lazurite.co.
Forward-Looking Statements
This press release includes “forward-looking statements.” Forward-looking statements can be identified by words such as: “anticipate,” “intend,” “plan,” “believe,” “projected,” “estimate,” “expect,” “may,” “should,” “will,” “designed,” “optimistic,” “promises,” “helps,” “allows” and similar references to future periods. Examples of forward-looking statements include, among others, statements we make regarding the expected impact and ease of use advantages of the ArthroFree System within the field of minimally invasive surgery, particularly orthopaedic surgery. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Our actual results may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
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Contacts
Patrick Gallagher
+1 (216) 233-7473
p.gallagher@lazurite.co
Lazurite:
+1 (216) 334-3127
contact@lazurite.co
Photo: Business Wire
