Recon
Reducing Costs on New Patient Acquisition for Orthopaedic Offices
By Ray Osborne – Sponsored By Clearmind Solutions, Inc.
Executive Summary
This paper gives an overview of online lead generation with insights from the past, present and future. By reviewing the past we better understand where we are in the present which will reveal to us more informed possibilities for the future. Although this paper is primarily focused on new patient acquisition for the Orthopaedic/Spine Industry, many of the concepts and principles can be applied to other industries. In the development of this white paper the author has interviewed and surveyed orthopedic professionals to determine the relevant issues facing this industry today.
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