Titanium Trauma Treatment Devices in Europe Becoming More Affordable, Decreasing Market Value: Group Purchasing Further Eroding Selling Prices
Price drops have been more pronounced for titanium products, which historically were able to maintain a premium over stainless steel.
Vancouver, BC (PRWEB) March 27, 2015
According to a recently published report series by iData Research (http://www.idataresearch.com), the plate and screw market in Europe is in decline due to decreasing unit sales in the generic plate and screw segment. Price decreases are being seen across the entire orthopedic trauma device market. Despite representing almost 50% of the total European trauma device market, continued pricing pressure overall is projected to decrease the total market value, year after year.
“Such price drops are typical in the trauma device market where either tender systems or purchasing groups continually apply pressure on manufacturers to reduce their prices,” explains Dr. Kamran Zamanian, CEO of iData. “Price drops have been more pronounced for titanium products, which historically were able to maintain a premium over stainless steel.”
The plate and screw market continues to shift towards anatomical versions of plates due to improved fracture recovery for patients. Further, there is a financial incentive for manufacturers to push sales of anatomical plates, given their higher selling prices.
iData projections show the market value’s decline will lessen over time as unit sales improve and price drops diminish.
