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Stryker and Black Diamond Lead Transformation in U.S. Integrated Operating Room Market

VANCOUVER, BC, June 11, 2015 (GLOBE NEWSWIRE) — via PRWEB – June 11, 2015 – Vancouver, BC – The new iData Research ( report series entitled U.S. Market for Video, High-Tech and Integrated Operating Theatre Equipment reveals that the U.S. integrated operating room (OR) market is experiencing transformative growth. The integrated OR market includes general endoscopy, orthopedics, cardiology, hybrid suites and other specialty suites. Changes in U.S. population as well as hospitals’ preferences are increasing the necessity for more efficient use of information, time, space and expertise in this realm. More than 2000 integrated OR units were sold in 2014, a 7.1% growth over the previous year.

“Operating rooms are viewed as profit centers for hospitals; efficiency is absolutely essential to getting the most use out of the room,” says Dr. Kamran Zamanian, CEO of iData. “There is increasing support documenting the drastic improvement in efficiency that integration can bring, and hospitals are realizing this fact. This lucrative market is becoming increasingly competitive among existing competitors as well as new and emerging manufacturers.”

The U.S. medical industry relies heavily upon the revenue generated by surgical procedures. Investment in the most up-to-date equipment and technology is a priority for hospitals in order to remain competitive for this revenue. This attracts the best professionals in each field, which in turn attracts patients to the hospital. The presence of efficient and advanced integrated ORs is a popular tactic used by hospitals to attract these top surgeons.

Hybrid Suites Increase in Demand

Hybrid suites, which are modular and adaptable to almost any type of procedure, are experiencing a rapid rise in popularity in the U.S. integrated OR market. With the country’s transforming population dynamics and health care budget uncertainty, there is a higher demand for the flexibility that hybrid suites can offer. The flexibility of these rooms is beneficial to everyone despite higher costs.

In an exciting turn of events for the integrated OR market over the past year, Black Diamond Video’s products have raised the bar for hybrid suites. Stryker, the long-time leader in the integrated OR market, continues to be a leading competitor due largely to their solid reputation and their popular iSuite product family.

In addition to Black Diamond Video and Stryker, other notable competitors in the U.S. integrated OR market include Karl Storz, Image Stream Medical, STERIS, Olympus, Skytron, ConMed, Smith & Nephew and Brainlab, among others.

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